
Shana Hahn, CPCU, UXC, AINS
User Experience Designer
Work Experience
UX/UI Designer
January 2023 - September 2024
Central Insurance
UX Researcher
May 2022 - December 2022
State Auto / Liberty Mutual
Insurance
Experience Analyst I
May 2019 - May 2022
Encova Insurance
formerly Motorists Insurance
Senior Commercial Lines Underwriter
October 2018 - May 2019
Utica National Insurance
Small Business Underwriter
December 2015 - January 2017
Encova Insurance
formerly Motorists Insurance
Underwriting Technician
July 2013 - May 2014
Encova Insurance
formerly Motorists Insurance
Policy Services Team Lead
March 2010 - January 2012
Century Insurance
Sr. Product Designer
September 2024 - Current
Mercury Insurance
Lead design and usability efforts within Mercury’s core infrastructure emphasizing user-centered processes to deliver user-friendly products aligned with business objectives. Advocate for the product design roadmap, strategy and vision to ensure alignment among leadership and internal partners. Closely collaborate with engineering, operations, business development, third-party vendors, and other cross-functional teams to drive decision-making and successful product launches.
Envision, design and build impactful digital product and service experiences for employees, agents, and policyholders. Leverage research to design digital interactions and experiences focusing on usability, function, and accessibility while creating wireframes, prototypes, and high-fidelity designs that convey brand image and delight users.
Design and execute a wide variety of research projects ranging from early discovery and ideation to design validation. Conduct evaluative user research utilizing mixed methods such as interviews, literature reviews, and usability testing. Conduct generative research through design sprints, customer journey mapping, and diary studies. Generate insights, recommendations and presentations to influence and inspire product decisions and designs.
Provide enterprise-wide solutions by analyzing, designing, leading, and making change recommendations to processes, workflows, and systems. Leverage user feedback, industry knowledge, and innovation to enhance the customer experience. Identify ideal customer profiles and map customer journeys to recognize the gaps in customer experience across all touch points for all customer interactions, transactions, and engagements. Lead user experience design initiatives with design thinking sessions, iterating, designing, and usability testing.
Small Business Underwriter, Business Transformation Team
January 2017 - October 2018
Encova Insurance
formerly Motorists Insurance
Underwriting Assistant, Senior
May 2014 - December 2015
Encova Insurance
formerly Motorists Insurance
Training & Quality Assurance Specialist
January 2012 - July 2013
Century Insurance
Insurance & Benefits Administrative Coordinator
January 2008 - April 2009
Ohio Insurance Agents
formerly Professional Insurance Agents of Ohio (PIA)
Education
Master of Science in User Experience Design
Kent State University
August 2023
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GPA 3.918
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Relevant coursework: UX Principles and Concepts, UX Design in Practice, Principles in Interaction, Interaction in Practice, Usability, Researching the User Experience, Accessibility Evaluation and Universal Design, and Information Architecture.
Bachlor of Science in Insurance & Risk Management
Kent State University
May 2017
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GPA 3.744
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Magna Cum Laude