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Shana Hahn, CPCU, UXC, AINS

User Experience Designer

Work Experience

UX/UI Designer

January 2023 - September 2024

Central Insurance

UX Researcher

May 2022 - December 2022

State Auto / Liberty Mutual
Insurance

Experience Analyst I

May 2019 - May 2022

Encova Insurance

formerly Motorists Insurance

Senior Commercial Lines Underwriter

October 2018 - May 2019

Utica National Insurance

Small Business Underwriter

December 2015 - January 2017

Encova Insurance

formerly Motorists Insurance

Underwriting Technician

July 2013 - May 2014

Encova Insurance

formerly Motorists Insurance

Policy Services Team Lead

March 2010 - January 2012

Century Insurance

Sr. Product Designer

September 2024 - Current

Mercury Insurance

Lead design and usability efforts within Mercury’s core infrastructure emphasizing user-centered processes to deliver user-friendly products aligned with business objectives. Advocate for the product design roadmap, strategy and vision to ensure alignment among leadership and internal partners. Closely collaborate with engineering, operations, business development, third-party vendors, and other cross-functional teams to drive decision-making and successful product launches.

Envision, design and build impactful digital product and service experiences for employees, agents, and policyholders. Leverage research to design digital interactions and experiences focusing on usability, function, and accessibility while creating wireframes, prototypes, and high-fidelity designs that convey brand image and delight users.

Design and execute a wide variety of research projects ranging from early discovery and ideation to design validation. Conduct evaluative user research utilizing mixed methods such as interviews, literature reviews, and usability testing. Conduct generative research through design sprints, customer journey mapping, and diary studies. Generate insights, recommendations and presentations to influence and inspire product decisions and designs.

Provide enterprise-wide solutions by analyzing, designing, leading, and making change recommendations to processes, workflows, and systems. Leverage user feedback, industry knowledge, and innovation to enhance the customer experience. Identify ideal customer profiles and map customer journeys to recognize the gaps in customer experience across all touch points for all customer interactions, transactions, and engagements. Lead user experience design initiatives with design thinking sessions, iterating, designing, and usability testing.

Small Business Underwriter, Business Transformation Team

January 2017 - October 2018

Encova Insurance

formerly Motorists Insurance

Underwriting Assistant, Senior

May 2014 - December 2015

Encova Insurance

formerly Motorists Insurance

Training & Quality Assurance Specialist

January 2012 - July 2013

Century Insurance

Insurance & Benefits Administrative Coordinator

January 2008 - April 2009

Ohio Insurance Agents

formerly Professional Insurance Agents of Ohio (PIA)

Education

Master of Science in User Experience Design

Kent State University

August 2023

  • GPA 3.918

  • Relevant coursework: UX Principles and Concepts, UX Design in Practice, Principles in Interaction, Interaction in Practice, Usability, Researching the User Experience, Accessibility Evaluation and Universal Design, and Information Architecture.

Bachlor of Science in Insurance & Risk Management

Kent State University

May 2017

  • GPA 3.744

  • Magna Cum Laude

Certifications

UX Certification (UXC)

Nielsen Norman Group - NN/g

May 2022

Lean Six Sigma Black Belt

CIOP Institute

February 2021

Chartered Property Casualty Underwriter (CPCU)

The Institutes

March 2016

Master of Change Management & Coaching (MCMC)

CIOP Institute

December 2021

Customer Experience & Analytics Professional (CXAP)

CIOP Institute

February 2020

Associate in General Insurance (AINS)

The Institutes

March 2014

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